Nature’s Way, a leading brand in vitamins and supplements, engaged Daniel to design a seasonal packaging campaign and endcap display for major grocery retailers. The goal was to drive sales around key SKUs through eye-catching, shelf-aware design that stayed true to the brand’s voice while standing out in a competitive aisle.
Nature’s Way, a leading brand in vitamins and supplements, engaged Daniel to design a seasonal packaging campaign and endcap display for major grocery retailers. The goal was to drive sales around key SKUs through eye-catching, shelf-aware design that stayed true to the brand’s voice while standing out in a competitive aisle.
Nature’s Way, a leading brand in vitamins and supplements, engaged Daniel to design a seasonal packaging campaign and endcap display for major grocery retailers. The goal was to drive sales around key SKUs through eye-catching, shelf-aware design that stayed true to the brand’s voice while standing out in a competitive aisle.
Creative Approach
Daniel developed a packaging system rooted in natural textures, soft gradients, and clean composition, aligning with Nature’s Way’s wellness-forward positioning while dialing up visual interest. Each product variant received subtle customizations within a unified layout. The endcap display was designed to be both shoppable and brand-reinforcing, with hierarchy placed on ingredient benefits and seasonal relevance.
The design system prioritized calm confidence and consumer clarity, making wellness feel both premium and approachable in a crowded retail environment.
Creative Approach
Daniel developed a packaging system rooted in natural textures, soft gradients, and clean composition, aligning with Nature’s Way’s wellness-forward positioning while dialing up visual interest. Each product variant received subtle customizations within a unified layout. The endcap display was designed to be both shoppable and brand-reinforcing, with hierarchy placed on ingredient benefits and seasonal relevance.
The design system prioritized calm confidence and consumer clarity, making wellness feel both premium and approachable in a crowded retail environment.
Execution & Impact
Daniel delivered print-ready dielines, display mockups, and production guidelines, collaborating closely with vendors and print partners to ensure color accuracy and structural precision. The final display rolled out in multiple national grocery chains, elevating in-store presence and supporting a high-visibility sales push.
The campaign brought a fresh design voice to retail, enhancing product discoverability and supporting a successful seasonal sell-through strategy.
Execution & Impact
Daniel delivered print-ready dielines, display mockups, and production guidelines, collaborating closely with vendors and print partners to ensure color accuracy and structural precision. The final display rolled out in multiple national grocery chains, elevating in-store presence and supporting a high-visibility sales push.
The campaign brought a fresh design voice to retail, enhancing product discoverability and supporting a successful seasonal sell-through strategy.
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