RH Event Group: Brand Refresh & Website Relaunch

A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.

RH Event Group: Brand Refresh & Website Relaunch

A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.

As RH Event Group’s in-house creative lead, Daniel guided the agency through a complete brand refresh, modernizing its visual identity and reimagining the company’s online presence. The redesign reflected the agency’s expanded capabilities in experiential marketing, creative production, and strategy, aligning the brand’s voice with the caliber of clients it served.

As RH Event Group’s in-house creative lead, Daniel guided the agency through a complete brand refresh, modernizing its visual identity and reimagining the company’s online presence. The redesign reflected the agency’s expanded capabilities in experiential marketing, creative production, and strategy, aligning the brand’s voice with the caliber of clients it served.

As RH Event Group’s in-house creative lead, Daniel guided the agency through a complete brand refresh, modernizing its visual identity and reimagining the company’s online presence. The redesign reflected the agency’s expanded capabilities in experiential marketing, creative production, and strategy, aligning the brand’s voice with the caliber of clients it served.

Creative Approach

Daniel preserved the brand’s core ethos while elevating its design language to feel more dynamic, contemporary, and client-forward. He introduced a flexible visual system with refined typography, expanded color palettes, and a modular layout structure adaptable across web, pitch, and internal use. The website redesign prioritized case-study storytelling, clear service articulation, and scalable templates for ongoing content.

The new identity balanced creative edge with strategic clarity, aligning RH Event Group’s visual voice with its role as a high-level creative and production partner.

Creative Approach

Daniel preserved the brand’s core ethos while elevating its design language to feel more dynamic, contemporary, and client-forward. He introduced a flexible visual system with refined typography, expanded color palettes, and a modular layout structure adaptable across web, pitch, and internal use. The website redesign prioritized case-study storytelling, clear service articulation, and scalable templates for ongoing content.

The new identity balanced creative edge with strategic clarity, aligning RH Event Group’s visual voice with its role as a high-level creative and production partner.

Execution & Impact

Daniel delivered a full suite of rebranded assets, including logo refinements, brand guidelines, and a fully responsive website design. He collaborated with web developers to bring the vision to life and created templates for new case studies, team bios, and service pages. The rebrand helped reposition RH Event Group in competitive pitches and served as a foundation for new business outreach. The work went on to receive multiple creative awards, recognizing excellence in brand identity and digital design.

The refreshed identity and site strengthened RH Event Group's credibility and presence, enabling the agency to better showcase its work and scale its storytelling.

Execution & Impact

Daniel delivered a full suite of rebranded assets, including logo refinements, brand guidelines, and a fully responsive website design. He collaborated with web developers to bring the vision to life and created templates for new case studies, team bios, and service pages. The rebrand helped reposition RH Event Group in competitive pitches and served as a foundation for new business outreach. The work went on to receive multiple creative awards, recognizing excellence in brand identity and digital design.

The refreshed identity and site strengthened RH Event Group's credibility and presence, enabling the agency to better showcase its work and scale its storytelling.

Great design is a team effort

Whether collaborating with a team or leading the creative, I’m here to bring clarity, momentum, and thoughtful design to every challenge.

Profile portrait of a man in a white shirt against a light background

Daniel Arpaia

Graphic & Experiential Designer

Extreme close-up black and white photograph of a human eye

Contact

Great design is a team effort

Whether collaborating with a team or leading the creative, I’m here to bring clarity, momentum, and thoughtful design to every challenge.

Profile portrait of a man in a white shirt against a light background

Daniel Arpaia

Graphic & Experiential Designer

Extreme close-up black and white photograph of a human eye

Contact

Great design is a team effort

Whether collaborating with a team or leading the creative, I’m here to bring clarity, momentum, and thoughtful design to every challenge.

Profile portrait of a man in a white shirt against a light background

Daniel Arpaia

Graphic & Experiential Designer

Extreme close-up black and white photograph of a human eye

Contact