Unveiled during LA Auto Week, the Genesis X Convertible concept marked a bold step in the brand’s electric design language. Tasked with creating a world-class reveal in under two weeks, Daniel led the concept development, rendering, and on-site execution for an immersive brand experience staged at a private beachfront residence in Malibu. The launch positioned Genesis at the forefront of luxury EV innovation, framed by an environment that matched the sophistication and ambition of the vehicle itself.
Unveiled during LA Auto Week, the Genesis X Convertible concept marked a bold step in the brand’s electric design language. Tasked with creating a world-class reveal in under two weeks, Daniel led the concept development, rendering, and on-site execution for an immersive brand experience staged at a private beachfront residence in Malibu. The launch positioned Genesis at the forefront of luxury EV innovation, framed by an environment that matched the sophistication and ambition of the vehicle itself.
Unveiled during LA Auto Week, the Genesis X Convertible concept marked a bold step in the brand’s electric design language. Tasked with creating a world-class reveal in under two weeks, Daniel led the concept development, rendering, and on-site execution for an immersive brand experience staged at a private beachfront residence in Malibu. The launch positioned Genesis at the forefront of luxury EV innovation, framed by an environment that matched the sophistication and ambition of the vehicle itself.
Creative Approach
Working under an accelerated timeline, Daniel crafted an architectural staging solution that unfolded like a performance, a sleek metal box that transformed into a presentation platform with precision timing. The reveal design embraced restraint and elegance, echoing the convertible’s sculptural silhouette and aligning with Genesis’ minimalist aesthetic. The coastal backdrop was treated as an integral design element, balancing raw landscape with futuristic form.
The creative direction elevated simplicity into spectacle, using materiality, light, and motion to build anticipation and focus attention on the unveiling moment.
Creative Approach
Working under an accelerated timeline, Daniel crafted an architectural staging solution that unfolded like a performance, a sleek metal box that transformed into a presentation platform with precision timing. The reveal design embraced restraint and elegance, echoing the convertible’s sculptural silhouette and aligning with Genesis’ minimalist aesthetic. The coastal backdrop was treated as an integral design element, balancing raw landscape with futuristic form.
The creative direction elevated simplicity into spectacle, using materiality, light, and motion to build anticipation and focus attention on the unveiling moment.
Execution & Impact
Daniel collaborated closely with fabricators, engineers, and the Genesis global brand team to bring the vision to life. He produced renderings, coordinated the installation, and served as on-site creative lead throughout the production. The custom-designed reveal structure seamlessly integrated into the Malibu landscape and delivered a flawless moment of impact, drawing attention from global media and industry leaders.
The event reinforced Genesis’ commitment to innovation and design leadership, proving that powerful brand moments can emerge even under the tightest of timelines.
Execution & Impact
Daniel collaborated closely with fabricators, engineers, and the Genesis global brand team to bring the vision to life. He produced renderings, coordinated the installation, and served as on-site creative lead throughout the production. The custom-designed reveal structure seamlessly integrated into the Malibu landscape and delivered a flawless moment of impact, drawing attention from global media and industry leaders.
The event reinforced Genesis’ commitment to innovation and design leadership, proving that powerful brand moments can emerge even under the tightest of timelines.
Latest projects
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Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
Digital
Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
Latest projects
Digital
Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
