As part of FanDuel’s marketing presence at Super Bowl LVI, this immersive hospitality experience catered to VIP guests, athletes, influencers, and media partners. Daniel led the creative direction for the pitch and concept development, producing an elevated branded environment with tech-enabled moments and fan-forward interactivity. The experience positioned FanDuel as an entertainment leader on par with the spectacle of the game itself.
As part of FanDuel’s marketing presence at Super Bowl LVI, this immersive hospitality experience catered to VIP guests, athletes, influencers, and media partners. Daniel led the creative direction for the pitch and concept development, producing an elevated branded environment with tech-enabled moments and fan-forward interactivity. The experience positioned FanDuel as an entertainment leader on par with the spectacle of the game itself.
As part of FanDuel’s marketing presence at Super Bowl LVI, this immersive hospitality experience catered to VIP guests, athletes, influencers, and media partners. Daniel led the creative direction for the pitch and concept development, producing an elevated branded environment with tech-enabled moments and fan-forward interactivity. The experience positioned FanDuel as an entertainment leader on par with the spectacle of the game itself.
Creative Approach
Daniel’s creative vision centered on merging the energy of the Super Bowl with FanDuel’s digital-first brand identity. The concept featured oversized branding moments, interactive app integrations, and playful ambiance across multiple activation zones. The proposal deck emphasized a sleek, immersive world designed to elevate the guest journey from arrival to finale.
Every visual and interaction was crafted to deliver hype, hospitality, and hands-on engagement in a way that matched the magnitude of the Super Bowl stage.
Creative Approach
Daniel’s creative vision centered on merging the energy of the Super Bowl with FanDuel’s digital-first brand identity. The concept featured oversized branding moments, interactive app integrations, and playful ambiance across multiple activation zones. The proposal deck emphasized a sleek, immersive world designed to elevate the guest journey from arrival to finale.
Every visual and interaction was crafted to deliver hype, hospitality, and hands-on engagement in a way that matched the magnitude of the Super Bowl stage.
Execution & Impact
The concept deck featured a full event breakdown, including custom stage design, environmental branding, greeter activations, and a branded blimp camera for aerial social content. With elements like QR-coded “Boogie Blimps,” confetti cannons, and a dedicated FanDuel app moment, the experience blended digital integration with bold physical theatrics. The proposal secured client buy-in and contributed to FanDuel’s growing presence in the live sports entertainment space.
The experience served as both a fan engagement platform and a branded spectacle that bridged sports, tech, and entertainment on one of the industry’s biggest stages.
Execution & Impact
The concept deck featured a full event breakdown, including custom stage design, environmental branding, greeter activations, and a branded blimp camera for aerial social content. With elements like QR-coded “Boogie Blimps,” confetti cannons, and a dedicated FanDuel app moment, the experience blended digital integration with bold physical theatrics. The proposal secured client buy-in and contributed to FanDuel’s growing presence in the live sports entertainment space.
The experience served as both a fan engagement platform and a branded spectacle that bridged sports, tech, and entertainment on one of the industry’s biggest stages.
Latest projects
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Muzik: Social Campaigns & Celebrity Partnerships
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Digital
Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
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A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
Latest projects
Digital
Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
