Daniel was tapped to lead the visual identity for EXP Realty’s 2023 Build Conference, a multi-day event uniting thousands of agents, executives, and partners. Building on the success of the 2022 experience, he developed a refreshed look and feel that extended across every branded touchpoint: from keynote stages and signage to printed materials, merchandise, and presentation content. The identity system brought consistency, energy, and clarity to a massive corporate gathering.
Daniel was tapped to lead the visual identity for EXP Realty’s 2023 Build Conference, a multi-day event uniting thousands of agents, executives, and partners. Building on the success of the 2022 experience, he developed a refreshed look and feel that extended across every branded touchpoint: from keynote stages and signage to printed materials, merchandise, and presentation content. The identity system brought consistency, energy, and clarity to a massive corporate gathering.
Daniel was tapped to lead the visual identity for EXP Realty’s 2023 Build Conference, a multi-day event uniting thousands of agents, executives, and partners. Building on the success of the 2022 experience, he developed a refreshed look and feel that extended across every branded touchpoint: from keynote stages and signage to printed materials, merchandise, and presentation content. The identity system brought consistency, energy, and clarity to a massive corporate gathering.
Creative Approach
Daniel created a visual toolkit designed for flexibility and cohesion across a large-scale venue. Bold typography, dynamic layouts, and color-coded content structures were used to distinguish zones, speakers, and programming types. While rooted in the parent brand, the system gave the 2023 event its own distinctive tone, modern, organized, and energized — with graphic elements that carried across both physical and digital assets.
The creative direction prioritized clarity at scale, offering attendees a seamless visual experience that reinforced the professionalism and energy of the EXP brand.
Creative Approach
Daniel created a visual toolkit designed for flexibility and cohesion across a large-scale venue. Bold typography, dynamic layouts, and color-coded content structures were used to distinguish zones, speakers, and programming types. While rooted in the parent brand, the system gave the 2023 event its own distinctive tone, modern, organized, and energized — with graphic elements that carried across both physical and digital assets.
The creative direction prioritized clarity at scale, offering attendees a seamless visual experience that reinforced the professionalism and energy of the EXP brand.
Execution & Impact
Daniel delivered a comprehensive package of creative assets including main stage graphics, environmental signage, lanyards, presentations, and digital screens. He also developed design specs and layout systems that guided the internal team and external vendors during pre-production and install. The refreshed branding elevated the guest experience while ensuring clarity and consistency across every touchpoint.
The identity system helped unify the event experience and amplify brand perception, building on the momentum of past years with a more mature and cohesive visual voice.
Execution & Impact
Daniel delivered a comprehensive package of creative assets including main stage graphics, environmental signage, lanyards, presentations, and digital screens. He also developed design specs and layout systems that guided the internal team and external vendors during pre-production and install. The refreshed branding elevated the guest experience while ensuring clarity and consistency across every touchpoint.
The identity system helped unify the event experience and amplify brand perception, building on the momentum of past years with a more mature and cohesive visual voice.
Latest projects
Digital
Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
Digital
Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
Latest projects
Digital
Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
