The 2022 Disney Upfront took place on Pier 36 in New York City and served as a flagship brand showcase for Disney+, Hulu, ABC, and more. Daniel led the creative development for this immersive, large-scale event — from the overarching brand narrative and visual system to the pitch presentation and environmental design. The team delivered a cohesive, multi-sensory experience that celebrated Disney's entertainment portfolio through original activations tailored to each featured property.
The 2022 Disney Upfront took place on Pier 36 in New York City and served as a flagship brand showcase for Disney+, Hulu, ABC, and more. Daniel led the creative development for this immersive, large-scale event — from the overarching brand narrative and visual system to the pitch presentation and environmental design. The team delivered a cohesive, multi-sensory experience that celebrated Disney's entertainment portfolio through original activations tailored to each featured property.
The 2022 Disney Upfront took place on Pier 36 in New York City and served as a flagship brand showcase for Disney+, Hulu, ABC, and more. Daniel led the creative development for this immersive, large-scale event — from the overarching brand narrative and visual system to the pitch presentation and environmental design. The team delivered a cohesive, multi-sensory experience that celebrated Disney's entertainment portfolio through original activations tailored to each featured property.
Creative Approach
For Disney’s annual Upfront, Daniel led the creative vision for transforming NYC’s Pier 36 into a fully immersive brand environment. The goal was to elevate Disney’s content portfolio — spanning Disney+, Hulu, ABC, and ESPN — through a cohesive visual narrative that balanced theatrical flair with executive polish. By aligning spatial design, storytelling, and branded moments, Daniel developed a multi-platform experience that resonated with industry insiders and media buyers.
Daniel approached the design process with a deep understanding of Disney’s evolving audience, delivering a space that felt both immersive and brand-forward.
Creative Approach
For Disney’s annual Upfront, Daniel led the creative vision for transforming NYC’s Pier 36 into a fully immersive brand environment. The goal was to elevate Disney’s content portfolio — spanning Disney+, Hulu, ABC, and ESPN — through a cohesive visual narrative that balanced theatrical flair with executive polish. By aligning spatial design, storytelling, and branded moments, Daniel developed a multi-platform experience that resonated with industry insiders and media buyers.
Daniel approached the design process with a deep understanding of Disney’s evolving audience, delivering a space that felt both immersive and brand-forward.
Execution & Impact
Daniel directed the visual identity for the event and spearheaded the creation of a two-part proposal deck that secured client approval. He developed branded activations tied to specific Disney properties, oversaw stage and signage design, and led the environmental storytelling throughout the space. The execution combined digital renderings, interactive installations, and branded collateral to deliver a seamless, high-impact experience that reinforced Disney’s leadership in streaming. The project helped reinforce RHEG’s reputation for producing world-class experiential events.
The final experience bridged physical and digital storytelling, seamlessly integrating creative renderings with real world builds. It served not only as a celebration of content but as a strategic marketing tool that captured media attention and stakeholder enthusiasm.
Execution & Impact
Daniel directed the visual identity for the event and spearheaded the creation of a two-part proposal deck that secured client approval. He developed branded activations tied to specific Disney properties, oversaw stage and signage design, and led the environmental storytelling throughout the space. The execution combined digital renderings, interactive installations, and branded collateral to deliver a seamless, high-impact experience that reinforced Disney’s leadership in streaming. The project helped reinforce RHEG’s reputation for producing world-class experiential events.
The final experience bridged physical and digital storytelling, seamlessly integrating creative renderings with real world builds. It served not only as a celebration of content but as a strategic marketing tool that captured media attention and stakeholder enthusiasm.
Latest projects
Digital
Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
Digital
Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
Latest projects
Digital
Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
