Daniel served as the lead designer for ABC’s exclusive Pre-Oscars event, held at the Four Seasons in Beverly Hills. Tasked with creating a branded experience that honored the Oscars' legacy, he helped transform a standard ballroom into an elegant red-carpet celebration. The event welcomed studio advertisers, VIPs, and ABC executives for an evening designed to mirror the sophistication and cinematic grandeur of Hollywood’s biggest night.
Daniel served as the lead designer for ABC’s exclusive Pre-Oscars event, held at the Four Seasons in Beverly Hills. Tasked with creating a branded experience that honored the Oscars' legacy, he helped transform a standard ballroom into an elegant red-carpet celebration. The event welcomed studio advertisers, VIPs, and ABC executives for an evening designed to mirror the sophistication and cinematic grandeur of Hollywood’s biggest night.
Daniel served as the lead designer for ABC’s exclusive Pre-Oscars event, held at the Four Seasons in Beverly Hills. Tasked with creating a branded experience that honored the Oscars' legacy, he helped transform a standard ballroom into an elegant red-carpet celebration. The event welcomed studio advertisers, VIPs, and ABC executives for an evening designed to mirror the sophistication and cinematic grandeur of Hollywood’s biggest night.
Creative Approach
Drawing inspiration from the official Oscar invitation suite, Daniel crafted a visual system rooted in red, gold, and black tones, accented by dramatic lighting, luxe materials, and bold typography. Real Oscar statues and custom florals grounded the space in authenticity, while graphic elements echoed filmic motifs.
The creative direction elevated the space into a cinematic environment, where every detail was curated to reflect ABC’s connection to the Oscars.
Creative Approach
Drawing inspiration from the official Oscar invitation suite, Daniel crafted a visual system rooted in red, gold, and black tones, accented by dramatic lighting, luxe materials, and bold typography. Real Oscar statues and custom florals grounded the space in authenticity, while graphic elements echoed filmic motifs.
The creative direction elevated the space into a cinematic environment, where every detail was curated to reflect ABC’s connection to the Oscars.
Execution & Impact
Daniel developed all branded event elements, from step-and-repeats and signage to custom graphic installations. He also contributed to décor planning, florals, and layout oversight, ensuring the visuals felt cohesive across digital and physical touchpoints. On site, he supported the installation team and managed final client approvals.
The event delivered an unforgettable brand moment for ABC — merging prestige, intimacy, and visual storytelling in a setting worthy of the Oscars.
Execution & Impact
Daniel developed all branded event elements, from step-and-repeats and signage to custom graphic installations. He also contributed to décor planning, florals, and layout oversight, ensuring the visuals felt cohesive across digital and physical touchpoints. On site, he supported the installation team and managed final client approvals.
The event delivered an unforgettable brand moment for ABC — merging prestige, intimacy, and visual storytelling in a setting worthy of the Oscars.
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A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
Latest projects
Digital
Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
